The sort of sponsorship and advertising has always been a major factor in the outdoor sports. And I mean climbers, surfers and mountain bikers have been living

The sort of sponsorship and advertising has always been a major factor in the outdoor sports. And I mean climbers, surfers and mountain bikers have been living in vehicles doing cool things and publishing pictures of it for years...often with sponsors logos prominently placed or adds on the next page. It's just that the decline in magazine readership etc has lead sponsors to look for "ambassadors" who engage directly on social media.