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Actually yes - it is "technical staffers" who come and check our platform. Is there a good way to reach out to this "type" of people? We really want to help the

Actually yes - it is "technical staffers" who come and check our platform. Is there a good way to reach out to this "type" of people? We really want to help them, by saving a lot of their time.

CyberFonic 9y ago
I am intrigued by your product and marketing problem. I did a quick Google search and found several firms that are taking a consulting approach to your solution space. Ok, so you have some sort of on-line web app that lets you create mobile apps? So does Intercom tell you that people have tried using your product once, deemed it too confusing and have ditched it? Since I don't know which of the many products that the Google search came up with is yours -- you do have paid ads? -- I can only broad brush presume that the product promises more than it can deliver and thus is quickly discarded after one failed attempt. If the persons trying out your product wanted consulting services, then there are number of firms who explicitly are offering that approach to solving the mobile app creation requirement. Perhaps you could provide a wiki / FAQ / forum which is only accessible using the email that was used to activate the free trial. Then with a bit of instrumentation you might be better able to discern the steps that evaluation users take.
- pavlakoos 9y ago
  Yes, it is a web app, which allows to create mobile apps. I wouldn't say it promises too much, because it indeed enables developing mobile apps. But I have to fully agree with another sentence you wrote: the product is quickly discarded after failed attempt. The product is good. But because it is powerful, it comes with a learning curve. Imagine Photoshop - nobody is a master right after starting to use it. How long would it take a human being to learn how to develop apps? Let's say a few months or years - because it requires to learn how to code. With our product learning how to create an app and actually creating it, takes a few hours in total. But still, this is a few hours you need to invest. So what I would like to achieve with those enterprise prospects, is to get them speak to us right after they fail, instead of discarding. Any advice on how this can be done?
  - CyberFonic 9y ago
    [random marketing advice from internet] Psychologically people will not admit to failing, they will blame the product instead and most won't be wanting to speak to anybody about it. I might be over-generalising, but many techies prefer to avoid telephone calls. There isn't much you can do about past subscribers to your free trial. Possibly a bulk email about a "new version". You could revamp your website, include your bit about "Powerful Product requires some learning curve to become proficient." AND include a video to developing a mobile app with your product. I would go about this by coming up with an example mobile app, then video tape the entire spiel as you would do it over the phone, but this time to a video. Make it easy for new users as well as returning users (invited by above email) to follow along. Then include in the video an invitation to call for "your complimentary one-on-one ramp up session". It would be an idea to update your app as well. Include the link to the video, etc in the splash screen. If possible detect when a session has been exited quickly and display the offer of consulting. I would even go as far as suggesting that you recruit a friend who has never used your product to have a go and video their attempt, etc. You could even then come to their aid. In the past usability studies often used videos to identify problems with products, you could go further and use it not just to improve your product, but to also demonstrate its ease of use.
    - pavlakoos 9y ago
      Thank you very much, your advices sounds like good points to me. Although the video is there (app from scratch in 10 minutes), I guess it might not be convincing enough. All the best to you. If there's anything I could do to return the favor, please just let me know.

Actually yes - it is "technical staffers" who come and check our platform. Is there a good way to reach out to this "type" of people? We really want to help them, by saving a lot of their time.

CyberFonic 9y ago

I am intrigued by your product and marketing problem. I did a quick Google search and found several firms that are taking a consulting approach to your solution space. Ok, so you have some sort of on-line web app that lets you create mobile apps? So does Intercom tell you that people have tried using your product once, deemed it too confusing and have ditched it? Since I don't know which of the many products that the Google search came up with is yours -- you do have paid ads? -- I can only broad brush presume that the product promises more than it can deliver and thus is quickly discarded after one failed attempt. If the persons trying out your product wanted consulting services, then there are number of firms who explicitly are offering that approach to solving the mobile app creation requirement. Perhaps you could provide a wiki / FAQ / forum which is only accessible using the email that was used to activate the free trial. Then with a bit of instrumentation you might be better able to discern the steps that evaluation users take.

pavlakoos 9y ago
Yes, it is a web app, which allows to create mobile apps. I wouldn't say it promises too much, because it indeed enables developing mobile apps. But I have to fully agree with another sentence you wrote: the product is quickly discarded after failed attempt. The product is good. But because it is powerful, it comes with a learning curve. Imagine Photoshop - nobody is a master right after starting to use it. How long would it take a human being to learn how to develop apps? Let's say a few months or years - because it requires to learn how to code. With our product learning how to create an app and actually creating it, takes a few hours in total. But still, this is a few hours you need to invest. So what I would like to achieve with those enterprise prospects, is to get them speak to us right after they fail, instead of discarding. Any advice on how this can be done?
- CyberFonic 9y ago
  [random marketing advice from internet] Psychologically people will not admit to failing, they will blame the product instead and most won't be wanting to speak to anybody about it. I might be over-generalising, but many techies prefer to avoid telephone calls. There isn't much you can do about past subscribers to your free trial. Possibly a bulk email about a "new version". You could revamp your website, include your bit about "Powerful Product requires some learning curve to become proficient." AND include a video to developing a mobile app with your product. I would go about this by coming up with an example mobile app, then video tape the entire spiel as you would do it over the phone, but this time to a video. Make it easy for new users as well as returning users (invited by above email) to follow along. Then include in the video an invitation to call for "your complimentary one-on-one ramp up session". It would be an idea to update your app as well. Include the link to the video, etc in the splash screen. If possible detect when a session has been exited quickly and display the offer of consulting. I would even go as far as suggesting that you recruit a friend who has never used your product to have a go and video their attempt, etc. You could even then come to their aid. In the past usability studies often used videos to identify problems with products, you could go further and use it not just to improve your product, but to also demonstrate its ease of use.
  - pavlakoos 9y ago
    Thank you very much, your advices sounds like good points to me. Although the video is there (app from scratch in 10 minutes), I guess it might not be convincing enough. All the best to you. If there's anything I could do to return the favor, please just let me know.