Dick Costolo's company FeedBurner (which was acquired by Google) seems to have been pretty heavy on the API side (based on the Wikipedia article). So it's a bit

Dick Costolo's company FeedBurner (which was acquired by Google) seems to have been pretty heavy on the API side (based on the Wikipedia article). So it's a bit quick to label it as a media and advertising company and to portray Costolo as not understanding the potential of APIs and developer ecosystems. People love to point finger at individuals but maybe the real underlying problem is that users just don't care about Twitter enough in a world where Facebook exists. I never understood Twitter. It never made sense to me as a normal person. It's a tool for celebrities, not for regular people - It's a niche market - Niche is not compatible with free.