I think this post nails down what I think is a recurring issue with us techies. We concentrate too much on what we do, and too little in being known for what we

I think this post nails down what I think is a recurring issue with us techies. We concentrate too much on what we do, and too little in being known for what we do, which, according to Chris Lytle, is the third reason of success: "The third secret of success is that you have to be known for what you know. Other people have to know you know what you're doing. When other people know you know what you're doing, they come to you for help and advice, not just for your low price." What about the former two reasons of success? Here they are: "The first secret of success is that you have to know what you're doing. There are a lot of people who fail simply because they don't study their industry. They don't go to seminars. They don't read. And they fail. [...] The second secret of success is that you have to know you know what you're doing. Success is a process, and repeating successful behaviors over and over again is key. But you have to know what is working so you can repeat what's working." (from The Accidental Salesperson, a book about selling I highly recommend)