> His first instinct, naturally, was to go to a search engine. “My favorite one, of course: I go to Bing,” he said. “And by the way, I check it with Google, jus

> His first instinct, naturally, was to go to a search engine. “My favorite one, of course: I go to Bing,” he said. “And by the way, I check it with Google, just to make sure there’s nothing I’m missing.” It appears that Mr. Ballmer could cut his search time in half by just skipping the first step here. I believe this is the optimization everyone else applies.