I think it's a great example of the market working. These people are willing to change their behavior and put their proverbial and literal money where their mou

I think it's a great example of the market working. These people are willing to change their behavior and put their proverbial and literal money where their mouth is. If more people were willing to do this, "vote with your dollars" would transform from an ideal that might work in theory to a vehicle of effectual influence on the market.