Much of the outrage originated on Twitter with influential accounts like this one[1] commandeering their followers to follow their nationalistic call to action.

Much of the outrage originated on Twitter with influential accounts like this one[1] commandeering their followers to follow their nationalistic call to action. Many messages on Twitter and Whatsapp came with detailed instructions[2] on exactly what was to be done: 1) Install Snapchat 2) Leave a review on the app store 3) Uninstall These messages reached audiences that had never heard about Snapchat, and in some cases, had never reviewed apps before. This was a case of "manufactured outrage" by social influencers and the media, and I think it showcases mob-like tendencies when it comes to subjects like national pride. Many memes appeared cheering India's billionaires claiming they'd buy out Snapchat. In normal circumstances, the billionaire class in India is routinely accused of stashing money in Swiss bank accs. What a glorious mess. [1] https://twitter.com/SirJadeja/status/853314615018758145 https://twitter.com/SirJadeja/status/853314615018758145 [2] https://www.youtube.com/watch?v=JT7rBxEa0LU https://www.youtube.com/watch?v=JT7rBxEa0LU