I don't think so. In my recent memory, people boycott StarBucks because of its CEO's words on hiring refugees. They also went on to boycott Ivanka Trump's produ

I don't think so. In my recent memory, people boycott StarBucks because of its CEO's words on hiring refugees. They also went on to boycott Ivanka Trump's product, because a Trump is a Trump. Outrage culture is the norm in social media era. U.S is a big market, I think very few companies is dare to insult it on a national scale. And US is rich, such idiotic remark is just going to be ignored for it is simply not true. But it doesn't mean if something sensitive is touched, there wouldn't be a backlash, such as race. I think poverty is still a big issue in India, and people are sensitive to be looked down because of that. So it comes the outrage.