[This is one of Dee Hock's favorite tricks to play on an audience. "How many of you recognize this?" he asks, holding out his own Visa card. Every hand in the

[This is one of Dee Hock's favorite tricks to play on an audience. "How many of you recognize this?" he asks, holding out his own Visa card. Every hand in the room goes up. "Now," Hock says, "how many of you can tell me who owns it, where it's headquartered, how it's governed, or where to buy shares?" Confused silence. No one has the slightest idea, because no one has ever thought about it.] http://www.fastcompany.com/magazine/05/deehock.html http://www.fastcompany.com/magazine/05/deehock.html http://www.fastcompany.com/magazine/05/dee2.html http://www.fastcompany.com/magazine/05/dee2.html http://www.fastcompany.com/magazine/05/dee3.html http://www.fastcompany.com/magazine/05/dee3.html http://www.fastcompany.com/events/realtime/florida/dhock.html http://www.fastcompany.com/events/realtime/florida/dhock.htm...