Is it even illogical? If you can compete better right now by doing X, at the cost of your business 30 years down the road, the incentives, long and short, prob

Is it even illogical? If you can compete better right now by doing X, at the cost of your business 30 years down the road, the incentives, long and short, probably line up with doing X. As an individual, you do it, and hope that in 30 years, you've earned enough to retire or transition to another revenue form. If you go the sustainable route, as someone else pointed out, you likely get out-competed by someone who didn't, and have to find an alternative livelihood even sooner. It's a snowballing issue, where even modest benefits in the short term actually result in massive benefits in the long term, despite a long term penalty. So, the only way to align incentives with long-term, is for penalties to be applied short-term for behaviors that will impact an industry long-term. Otherwise every individual decision-maker has to weigh whether they are better off making their money and moving on versus trying to compete with a handicap long enough for the long haul.