More benign than that. The world of enterprise software marketing is strange in that as much as it's about standing out from the crowd, it's also about fitting

More benign than that. The world of enterprise software marketing is strange in that as much as it's about standing out from the crowd, it's also about fitting in with the pack. For most enterprise marketing there is an accepted formula and very few now deviate from it, particularly around stuff like acquisitions where marketing rarely has the clout to suggest a novel approach.