I agree with this. The USB consortium needs to come up with labeling/licensing standards for cables and do so ASAP. The utter travesty that is this space was

I agree with this. The USB consortium needs to come up with labeling/licensing standards for cables and do so ASAP. The utter travesty that is this space was entirely predictable, and they did nothing about it? This is exactly what happened with USB 1.1 -> USB 2.0 cables, and we're just making the same mistake twice. It's so bad that Apple even ships a USB-C 2.0 cord with it's Macbook Pro chargers. What the heck?! I've since replaced all the non-3.0 and non-thunderbolt USB-C cables I have so I have a universal set, but I shouldn't have had to do that and it was rather expensive (and difficult) to track them down.