Clickbait is a headline that gives you all the information except one key part, along the lines of "thing happened, you'll never guess end result". It literally

Clickbait is a headline that gives you all the information except one key part, along the lines of "thing happened, you'll never guess end result". It literally baits you into clicking by giving you just enough to make you want more, taking advantage of human psychology to maximize headline efficiency. Almost like a more refined version of soundbites. This headline is just undescriptive. It's not baiting anyone, though, it's just what the author felt was the most applicable title.