I think this idea of winners in business is a little over simplified. Has Microsoft "lost" now? Everybody agrees that they have lost something but they are stil

I think this idea of winners in business is a little over simplified. Has Microsoft "lost" now? Everybody agrees that they have lost something but they are still very profitable and like Apple, it's possible that they will have a completely different product as their primary revenue generator in a couple of years. But they will hardly go bankrupt and neither will zoho.