> I'm on like 27 mailing lists from places where I bought something or had to set up an account for some reason, and the first thing I do is set up a filter tha

> I'm on like 27 mailing lists from places where I bought something or had to set up an account for some reason, and the first thing I do is set up a filter that shovels their traffic into thr trash. You're not the average user. Many (not that many but enough) will see "hot new deal! don't miss out!" and click it.