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The article doesn't say that; it says TV is at risk because it lacks data about its viewers.
by hackuser 9y ago
The article doesn't say that; it says TV is at risk because it lacks data about its viewers.
- JakeAl 9y agoAnd people say that like it's a bad thing. Cable can tell a lot about it's viewers. So can your TV hardware itself. The issue is how and whether they use that data in a way that is consumer-friendly. I'd say anything that takes the control away from the consumer is bad. I would prefer my curation, aggregation and recommendation tools be isolated and give me control over who knows what about me and exactly how it's used. I have no problem opting in for advertising and marketing from specific companies I support, but unfortunately no one gives me that option. I block ads because I have no control over how the third party ad networks use and distribute my data. I don't use paid services for that same reason.