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Apple appears to have really focused on hardware innovation for iPhone 4: steel alloy antenna acting as frame custom A4 chip gyroscope camera backslide illu

Apple appears to have really focused on hardware innovation for iPhone 4: steel alloy antenna acting as frame custom A4 chip gyroscope camera backslide illumination sensor engineered glass and retina display This seems like the biggest hardware upgrade to the iPhone to date. I think people will respond by making it a record-selling iPhone.

andreyf 16y ago
I highly doubt that Apple is now pioneering new innovations in the realm of metallurgy http://en.wikipedia.org/wiki/Materials_science http://en.wikipedia.org/wiki/Materials_science Do you really think a company like Apple doesn't have any materials engineers? I don't know what the ratio is of the materials they develop in-house compared to the rights they buy from smaller research companies or institutions, but materials science is definitely a field Apple knows a lot about.
- khafra 16y ago
  For the confused, the above comment appears to be a reply to this comment: http://news.ycombinator.com/item?id=1412551 http://news.ycombinator.com/item?id=1412551
hammerdr 16y ago
I think you're forgetting that iOS 4 has a metric ton of additions that were announced at another keynote. Edit: not that I disagree with you, but it should be noted that the focus of this keynote was hardware in part because the software had already been announced
- dave1619 16y ago
  I totally agree. Lots of software additions in iOS 4. I just noticed how many hardware innovations were announced in the keynote today.
sbaqai 16y ago
I mentioned this in the other thread, but hardware (and industrial design) is where Apple has greater expertise (and competitive advantage) over the competition. They are widening their moat. Most of these hardware innovations translate directly to new/enhanced user experiences. And competitors like Google don't build phones - they build software. They are limited to what phone manufacturers (experts in phones - not software) can develop technologically. This is not to say Android won't have greater market share - I just believe Apple realizes Google as a threat, and now heading in a direction that will be tricky for them to follow.
- wmeredith 16y ago
  I think your right on the money there. Tha appeal of Aplle to Le has always been the integration of hardware and software and there's just no one else doing it at the same level. They don't get an unconditional pass from me when the screw up (mice!?) but they really seem to be playing to their competitive advantage with the new iPhone. The hardware is just bar none it seems. (not talking about spec sheets) Or they can certainly sell it as such.

andreyf 16y ago

I highly doubt that Apple is now pioneering new innovations in the realm of metallurgy http://en.wikipedia.org/wiki/Materials_science http://en.wikipedia.org/wiki/Materials_science Do you really think a company like Apple doesn't have any materials engineers? I don't know what the ratio is of the materials they develop in-house compared to the rights they buy from smaller research companies or institutions, but materials science is definitely a field Apple knows a lot about.

khafra 16y ago
For the confused, the above comment appears to be a reply to this comment: http://news.ycombinator.com/item?id=1412551 http://news.ycombinator.com/item?id=1412551

hammerdr 16y ago

I think you're forgetting that iOS 4 has a metric ton of additions that were announced at another keynote. Edit: not that I disagree with you, but it should be noted that the focus of this keynote was hardware in part because the software had already been announced

dave1619 16y ago
I totally agree. Lots of software additions in iOS 4. I just noticed how many hardware innovations were announced in the keynote today.

sbaqai 16y ago

I mentioned this in the other thread, but hardware (and industrial design) is where Apple has greater expertise (and competitive advantage) over the competition. They are widening their moat. Most of these hardware innovations translate directly to new/enhanced user experiences. And competitors like Google don't build phones - they build software. They are limited to what phone manufacturers (experts in phones - not software) can develop technologically. This is not to say Android won't have greater market share - I just believe Apple realizes Google as a threat, and now heading in a direction that will be tricky for them to follow.

wmeredith 16y ago
I think your right on the money there. Tha appeal of Aplle to Le has always been the integration of hardware and software and there's just no one else doing it at the same level. They don't get an unconditional pass from me when the screw up (mice!?) but they really seem to be playing to their competitive advantage with the new iPhone. The hardware is just bar none it seems. (not talking about spec sheets) Or they can certainly sell it as such.