4 ms·
This doesn't sound right to me. As I understood it, all kids used to wear grey/white dress gowns that were easily bleachable and reusable and able to be passed
by RodericDay 9y ago
This doesn't sound right to me.
As I understood it, all kids used to wear grey/white dress gowns that were easily bleachable and reusable and able to be passed down.
And then marketing companies decided that it was better if they imposed a cultural norm that if you have a boy and a girl, you need to buy two different outfits for each.
Similar to the only raison d'etre of absolutely stupid gendered products like shaving razors and deodorant.
- digi_owl 9y agoI suspect that it was the clothing industry that figured they could sell more by hooking different product to genders earlier on, and marketing basically facilitated that push. Particularly after WW1 various industries that had massively scaled up to feed the war needed an outlet for their excess production capacity. This lead to a marketing push to get people to think in terms of desires rather than needs. Adam Curtis goes over this during his documentary series, The Century of the Self.