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are you sure the link works? I'm frustrated, but not really surprised, by the amount of email I get where the unsubscribe link returns a 404 or 500 error on su
by fps 9y ago
are you sure the link works? I'm frustrated, but not really surprised, by the amount of email I get where the unsubscribe link returns a 404 or 500 error on submission. I'd say it's close to 20% of all unsubscribe links are non-functional.
Also, I've noticed a large number of "unsubscribe" links are actually "proof that someone is reading this mailbox" links. I've had email addresses I had to walk away from because I clicked too many unsubscribe links that resulted in lots of more "subscriptions"
My guess is that people have been burned by unsubscribe links so much that they mostly don't use them. I'd prefer to set up a filter on my side than have to trust that some spam sender is going to do the right thing.
- prh8 9y agoCAN-SPAM only requires a link in the email, but nothing about a working link. Often times, those links do indeed trigger a "someone reads this mailbox" and add you to other mailing lists (yes, plural). I worked with a dev who had been at a "marketing" company and explained this stuff.