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Good point. But hey, every email I send has an unsub link and the unsub rate is around half a percent. I can live with that and apparently so can my audience.
by Swizec 10y ago
Good point.
But hey, every email I send has an unsub link and the unsub rate is around half a percent. I can live with that and apparently so can my audience.
- Jaruzel 10y agoHowever though, are the other 99.5% actually seeing your mails, or have most of them just blacklisted your domain and your mails now go to junk automatically? I think the blacklisting/mark-as-spam is MUCH more prevalent than people unsubscribing due to the harvesting of active email addresses (as mentioned above).
- Swizec 10y agoThis of course is hard to know. My open rates are in the 30% to 35% range for normal weekly stuff and shoot up to 60% for special events. I don't think too many people have blacklisted me yet.
- Optimal_Persona 10y agoFWIW - I'm on your list and find your content's signal to noise ratio pretty high. I like how you continually push yourself to learn new things, and bring the reader along on your journey.