I was thinking about that this morning and I have the hunch that the medium isn't the problem. Facebook and Twitter are perfect for micro-blogging (remember tha

I was thinking about that this morning and I have the hunch that the medium isn't the problem. Facebook and Twitter are perfect for micro-blogging (remember that term ?). That's what people do on these services. Yes, sometimes they have conversations with brands or are discussing a bit of politics but it quickly disappears from the rada... screen. It's all about reacting in the moment. That's not something that was ever welcomed on forums. It's not the same message. When people get back from work ? They relax on the net by chatting on FB. They want some info ? Wikipedia, SO and thousand of other communities living in a good old board are welcoming them. Facebook, twitter, Instagram and others are just huge in our field of view because most people on the web just want to hang out and chill out. And they do that on Facebook. People who want to have a conversation and to get back to it two or three days later are still roaming forums (HN, reddit, etc., phpboard installs, etc.) and blogs. But these formats don't need big news every 6 hours to exist. my tired 2ç. analogy: facebook is huge because it's getting paid to hang ads in every pub in town where people go to relax drink and socialize by er... drinking, usual boards works because it's more like my friend's attic where people go to relax drink and socialize by playing dnd but it's my friend's attic so girls aren't allowed (unless you are cool, can you geek out ?)