It's a bad investment if the goal is an artistic statement. But spending $360K (in 1989 dollars) to advertise your art to the richest people on the planet - not

It's a bad investment if the goal is an artistic statement. But spending $360K (in 1989 dollars) to advertise your art to the richest people on the planet - not to mention the entire world? Seems like pretty cheap marketing - and that's assuming he really did spend that much. Side note: this was the third time Di Modica tried the tactic of dropping off gift sculptures. So, if he had that kind of money to burn on "artistic statements", I'd say he was doing a-ok without investing in the market.