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>so blatantly self-serving without being upfront about it Is advertising actually self-serving if it isn't upfront about what it being advertised? This statue
by nagvx 9y ago
>so blatantly self-serving without being upfront about it
Is advertising actually self-serving if it isn't upfront about what it being advertised?
This statue is not like a traditional billboard emblazoned with a brand name - the only mention of SHE appears to be on the placard at the foot of the statue. Even then, the mention is ambiguous, as how many people will recognize 'SHE' as a stock tracker rather than just a word with emphasis?
I broadly agree with your sentiment, and I understand there is something discomforting about its origin. However I believe the statue would come across as far more tasteless if SHE were upfront with their branding.
- ntsplnkv3 9y ago> Is advertising actually self-serving if it isn't upfront about what it being advertised? Yes, subliminal advertising is a real thing, and other techniques desperately try to hide the fact that it's an ad. Not sure about this case, it's definitely an interesting one.
- pandaman 9y ago>Even then, the mention is ambiguous, as how many people will recognize 'SHE' as a stock tracker rather than just a word with emphasis? All people in this advert's target audience will. If not from the inscription then from the media buzz it has been generating.