Apple reminds me a bit of B&O audio. B&O makes beautiful products for fans of a certain aesthetic, but not necessarily products that perform well. Their flag-

Apple reminds me a bit of B&O audio. B&O makes beautiful products for fans of a certain aesthetic, but not necessarily products that perform well. Their flag-ship products look amazing but are aimed more at interior designers than audiophiles. Apple may have, at times, served the pro market well, but not lately. They used to view high-end consumers as a means to the end of getting more market share. Get the people who give advice that's listened to into your ecosystem and others will follow. The same thinking is why they used to aggressively market to schools and universities. Apple doesn't really need to do that anymore. Now they just need something that looks really cool sitting in their stores and people will lust after it, talk endlessly about it, and that will bring in more customers. Apple might go back to a boring, rectangular box that's upgradeable and uses non-proprietary parts, but this would be a remarkable reversal of their trend towards more and more disposable products with proprietary everything, right down to connectors, interfaces, and screws. It's more likely the next pros will be gorgeous but designed to be as unfriendly to DIY upgrades as possible. Proprietary SSD connectors. Soldered on memory. You name it. In short, while you may love Apple phones and laptops, maybe you don't really want a dev machine built by today's Apple.