If Maciej Ceglowski's non-advertising business model is so profitable, why does he need to set up begging campaigns like this: https://www.kickstarter.com/proj

If Maciej Ceglowski's non-advertising business model is so profitable, why does he need to set up begging campaigns like this: https://www.kickstarter.com/projects/431908798/send-idle-words-to-antarctica https://www.kickstarter.com/projects/431908798/send-idle-wor... He claims he is making a lot of money from his ad-free website, and yet he cannot afford to pay for his holidays by himself.