3 ms·

It's marketing.

• m4x 9y ago
  Yes, but they're marketing something which benefits users and competitors. Unlike, for example, Google's constant in-your-face marketing when you use any of their services from outside Chrome. That doesn't benefit anybody but Google (assuming it even benefits them - in my case it causes a loss of respect which means nobody sees any benefit) Companies will always engage in marketing and other profit-driven, competitive activities. Some companies manage to do so while having a positive effect on the world around them, some do not. Most long-lived companies (such as MS) will go through all the possible phases at various stages of their life. Right now, MS is being a good player. They are releasing useful products and doing so in a way that benefits more than just themselves. They haven't always been like this, and won't always be like this, but deserve credit when they are. Like all other companies.