That's assuming a consumer decides to purchase something solely based on price/product assortment and there's no impulse factor. One could very well be willing

That's assuming a consumer decides to purchase something solely based on price/product assortment and there's no impulse factor. One could very well be willing to purchase something at one moment but 30 seconds later be unwilling. I wonder if anyone has any data on time spent on a website vs. likelihood of making a purchase.