> The iPhone entered a crowded phone market and now controls the vast majority of smartphone profits. There's really no such thing as market "saturation" when y

> The iPhone entered a crowded phone market and now controls the vast majority of smartphone profits. There's really no such thing as market "saturation" when you can grow the market and eat old participants." The iPhone was far superior to other phones of its day. Plus it had significant network effects - having more users meant having more apps, which meant having more users. Self driving tech would be much more a commodity product. Even some Apple employees "struggled to explain what Apple could bring to a self-driving car that other companies could not" [1] And self driving cars will have absolutely no network effects or 'lock-in'. Ford will dump Apple's self-driving technology in an instant if Google offers their technology a bit cheaper. [1] https://mobile.nytimes.com/2016/09/10/technology/apple-is-said-to-be-rethinking-strategy-on-self-driving-cars.html https://mobile.nytimes.com/2016/09/10/technology/apple-is-sa...