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You're not forced to consume the service. If you do, you "pay" by seeing ads. Imagine you play in an amateur football team and get provided with sportswear by

• InclinedPlane 10y ago
  Show me the signed contract. With a promotional deal with sportswear there is a contract, where's the contract here? Let's stretch this analogy a bit. Let's say I watch broadcast television with ad breaks. Except every single ad break I either go to the kitchen to get a snack, go to the bathroom, or go do something else. Every time completely missing 100% of the ad. Is this "wrong"? Did I not "pay"? Why? Would the broadcaster be legally within their rights to come to my home strap me into a chair and force me to watch 15 minutes of ads (that I missed) for every hour of content I watched on their network? Would they be within their rights to send me a bill for the content because I decided to spend the time urinating instead of consuming their advertisements?