There is also a trend that smartphone users are not downloading as many apps today as they did in the early days of mobile technology. That means any new

There is also a trend that smartphone users are not downloading as many apps today as they did in the early days of mobile technology. That means any new app has a significant challenge to get exposure, users, and loyalty. This and the big social media network/chat check the postings and block mentioning of and links to new social networks, to prevent early uptake. If you try to invite more than a few of your friends to try out something new, they won't receive the message, the post won't be visible in their news stream, and so on.