Coincidentally, I was just reading about the fake press release made by The Yes Men on this subject ( http://en.wikipedia.org/wiki/The_Yes_Men#Dow_Chemical http

Coincidentally, I was just reading about the fake press release made by The Yes Men on this subject ( http://en.wikipedia.org/wiki/The_Yes_Men#Dow_Chemical http://en.wikipedia.org/wiki/The_Yes_Men#Dow_Chemical ) Five years ago they pretended to be actual spokesman admitting the company's fault and saying they would sell the place and use the $ 12 billion to pay everyone and fix the whole mess left behind. The hoax made the company lose $ 2 billion and served to raised awareness.