While accurate is seems disingenuous to lump $35 devices in with $150-$200 devices and then pretend total units shipped is the only thing that matters (as if Me

While accurate is seems disingenuous to lump $35 devices in with $150-$200 devices and then pretend total units shipped is the only thing that matters (as if Mercedes was a failure for selling fewer cars than Yugo in 1987). Apple could easily make a media stick if they wanted to, but they don't. They used to sell Apple TV's at $100, marked it down to $70 while they phased the cheaper models out and now only sell them at $150 and $200. Roku had $400 million in revenue in 2016[1] which includes content share while Apple TV produced a billion dollars of revenue back in in 2013 [2]. And Apple's margins are way higher than Roku's. Apple TV, while a self described 'hobby' by Apple (presumably when compared to iOS/Mac), was and still is a very successful product in a category it basically invented. [1] https://en.wikipedia.org/wiki/Roku,_Inc https://en.wikipedia.org/wiki/Roku,_Inc. [2] https://en.wikipedia.org/wiki/Apple_TV#3rd_generation https://en.wikipedia.org/wiki/Apple_TV#3rd_generation