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So I understand the delivery part of this technology and the appeal to app developers, but what does the ad creation side look like? I mean is someone (at Apple

• dirtyaura 16y ago
  As far as I've understood, Apple has said that they will handcraft the very first ads. I assume that they will introduce tools/APIs to do ads later, but if I memory serves me correctly, they haven't confirmed this. I can see that they do it this way for two reasons: first, typical Apple priorization: no time to do everything with limited resources so they first do tools for themselves and then polish them for others. Second, by doing polished ads themselves, they create an example of ad-culture they want. Interesting aspect of iAds is that they require a much more work than e.g. Google Adwords. This means that an ad agency ecosystem will evolve around these ads. My guess is that agencies that specialize on these ads will have to take a big role in selling these ads to advertisers. Which might be exactly what Apple wants.
  • kj12345 16y ago
    Interesting. Yeah I mean even the average interactive ad where a couple screens of text slide in and then some links appear requires a bunch of back and forth and refinement in my experience, so there'd definitely be a market for competent creators of these ads.