Cool! I wonder if this means all advertising on the web will have to be superficial, which might not be a great thing. Maybe eventually we'll feel the same way

Cool! I wonder if this means all advertising on the web will have to be superficial, which might not be a great thing. Maybe eventually we'll feel the same way about ads on the web as we do about ads in film-- a character can't stare into the camera and tell the viewer to go buy a Corona, but if he is asked what he'd like out of the cooler at a barbecue, he can say he wants a Corona. I personally prefer a middle ground, like when magazines print ads with the text "ADVERTISEMENT" or "SPECIAL ADVERTISING SECTION"