I think it's myopic to dismiss this based on legality; companies of all sizes frequently flout laws and regulations. I agree that it's difficult to see the big

I think it's myopic to dismiss this based on legality; companies of all sizes frequently flout laws and regulations. I agree that it's difficult to see the big picture (we didn't even see the paradigm shift of smartphones coming - there's no way anyone can be expected to predict how the advertising landscape will look in 15 years) but I certainly don't envisage a return to vintage era Google Ads. We tend to forget that (mostly due to this echo chamber in which we're participating) that regular people don't think like us and without the momentum of a large group, a reversion is unlikely to be affected. That said, WRT GP's post, I don't think it's a million miles off. AI will undoubtedly become a cornerstone of modern life and I don't think the scenario they outline is entirely unlikely. Siri is objectively pretty hopeless, particularly when compared to its counterparts but it's been a nice clue as to what we can expect from modern innovation.