This article is about rhetoric, I think. I believe the article's main bullet points apply to religious proselytizing too: * Take time to explain why you believ

This article is about rhetoric, I think. I believe the article's main bullet points apply to religious proselytizing too: * Take time to explain why you believe something — not just what you believe and why your opponent is wrong ("because in his presence i feel the divine", "because scripture tells me so", "because the evidence of her miracles is so solid") * Make sure your information is reliable and easy to access (give them a free pamphlet/booklet/DVD/copy of your guru's teachings/Holy Bible/etc.) * Teach them while they’re young (free Sunday School, trip to the holy land, lunch, medical care, balloons, severe beatings, etc) * Evidence is necessary but not sufficient ("it also takes faith...")