3 ms·
Why?
by interdrift 9y ago
Why?
- neuronexmachina 9y agoTo be honest, your post sets off a number of red flags: micromanaging, second-guessing employees in their area of expertise, and asking "how do I become a unicorn". You should take this as a cautionary tale: http://www.theverge.com/2016/2/2/10898762/uber-ceo-travis-kalanick-logo-redesign-self-discovery http://www.theverge.com/2016/2/2/10898762/uber-ceo-travis-ka... > Kalanick is not a designer... Yet he refused to entrust the rebranding process to someone else. This was an unusual decision, on his part. When overhauling the identify of their company, most CEOs hire experts—branding agencies that specialize in translating corporate values into fonts and colors—or assign the task to an in-house design team. Not Kalanick. For the past three years, he’s worked alongside Uber design director Shalim Amin and a dozen-or-so other folks, hammering out ideas from a poorly ventilated space they call the War Room. Along the way, he studied up on concepts ranging from kerning to color palettes. "I didn’t know any of this stuff," says Kalanick. "I just knew it was important, and so I wanted it to be good."
- interdrift 9y agoOkay, that makes sense to me. Thanks