Corey Doctorow predicted this event in his prescient 2012 article "The coming war on general-purpose computing": http://boingboing.net/2012/01/10/lockdown.html

Corey Doctorow predicted this event in his prescient 2012 article "The coming war on general-purpose computing": http://boingboing.net/2012/01/10/lockdown.html http://boingboing.net/2012/01/10/lockdown.html He's talking about DRM as it applies to downloaded content, but the same argument applies to web advertising.