Social media is more than fickle.. it amplifies the breadth (spreads to lots of people fast) and depth (make it look worse) of incidents. Millions of people hav

Social media is more than fickle.. it amplifies the breadth (spreads to lots of people fast) and depth (make it look worse) of incidents. Millions of people have now seen that brutal United video, and remembered that it's all United's fault. Tomorrow when there's another United incident, albeit minor, regular and social media will amplify it - one more hit for the consumer. Each incident in isolation will be forgotten, but the bad taste remains. Look at what's happening with Uber, Bill Oreilly, etc.