So much wasted development effort. I applaud Princeton and this team though. Ad tech is just a flawed attempt to monetize user data which has alienated users. O

So much wasted development effort. I applaud Princeton and this team though. Ad tech is just a flawed attempt to monetize user data which has alienated users. Online ads are a security and privacy risk. Developers need to stop supporting ad tech completely. Put the effort into more beneficial endeavors. If only ... advertisers and publishers had listened and took UX seriously.