"A favorable legal climate and the existence of browsers friendly toward ad-blocking extensions are two key factors that may tip the scales toward users." On t

"A favorable legal climate and the existence of browsers friendly toward ad-blocking extensions are two key factors that may tip the scales toward users." On the technical side, Google can just close up its browser, prevent ad-blocking malware, require only compliant browsers to connect to its site, and all sites that depend on advertising dollars can jump on board. Unless they decide to simply change the regulations, which doesn't take the same investment in time, development, and bad PR. Once faced with having to pay for the internet again, people will be fine with either of those options.