Certainly there are different strategies for different markets. I believe Facebook is a bit different from Virb; it started with a relatively new niche. In a wa

Certainly there are different strategies for different markets. I believe Facebook is a bit different from Virb; it started with a relatively new niche. In a way it still serves mostly the same niche, except that the niche it attacked proved to be extremely large, popular, and profitable. If Virb is marketed as a MySpace killer, it's entering crowded arena and cannot escape a feature-by-feature comparison with MySpace. Assuming they are trying to grab defects from MySpace, it seems reasonable to sport a features galore -- as long as MySpace users can feel right at home. If they want blinky text, they got it. Embedded music? Got it. Want more than MySpace? Have more than MySpace. Stuff like that. That said, I think it's more about being clear about your target market and your product goals. Considering iJigg though, I am not so sure about aiming for a similar userbase is what you meant by "similar goals". The reason I bring this up is because I'm interested in how you are planning the next steps for your product. I'm nobody to give suggestions here, but I would be cautious about aligning myself with Virb if that's what you're talking about.