It will come out precisely 1 month after he gets 100 people to sign up on the hypothetical teaser page committing to buy it for $20, sight unseen. Once enough s

It will come out precisely 1 month after he gets 100 people to sign up on the hypothetical teaser page committing to buy it for $20, sight unseen. Once enough signups, he can design and produce the DVD, etc. That would be the smart/lazy approach. :)