But you also want the lowest price? Multiple sellers compete on a product page to sell you the product by being the seller in the "buy "box"--the seller with t

But you also want the lowest price? Multiple sellers compete on a product page to sell you the product by being the seller in the "buy "box"--the seller with the lowest price. The alternative solution would be to only allow the product owner or licensed seller to sell the product, but that would require a LOT of manual labor for verification. But they will do this for big, important brands.