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Iphone 4.0 official video
- detcader 16y agoHm, it's fuzzy for me. Also, there's no indication to when this video will end...
- disposable 16y ago> Chemically strengthened to be 20 times stiffer and 30 times harder than plastic, the glass is ultradurable. ... though the battery is still non-removable, so the ultradurability of the glass is really a moot point.
- brk 16y agoWhy is it still a moot point? Are you implying that the battery will go bad before the average users expected lifetime of the phone is reached?
- disposable 16y agoYep. Their statement implies that with this glass the phone is going to stay usable longer than its existing revision. However Jobs himself said that the battery in the current iPhone is non-removable, because he expects everyone to upgrade before it reaches the end of its life.
- disposable 16y agoJeez. Would you look at all this downvotes, eh? Just read what Apple says - "and more scratch resistant than ever" - meaning that this glass is meant to protect against casual scratches, and not against the glass breakage during accidental drops. The point being that the time it takes to scratch the heck out of 3GS glass is more than a lifetime of its battery. I've been carrying my iPhone in the same pocket with keys, coins and god knows what else for several months now and it still has NO scratches. Hence the original comment - the lack of ultradurable glass is not exactly a problem with existing generation of the iPhone.
- anigbrowl 16y agoWell, not if you drop it on the pavement; though how it actually behaves in that situation remains to be seen.
- enjo 16y agoI have to bet that broken glass is the #1 cause of iPhone failure... I've seen it probably 10-15 times in various places.
- el_chapitan 16y agoIt is the cause of my 1st gen iphone being on the brink. I'm hoping I can get it to hold out until the end of June.
- bruceboughton 16y agoShocking! If you drop a complicated electronic device with a glass touch screen, it might break. The durability of the glass is surely to prevent breakage when you sit on your phone or drop it from a reasonable distance, no?
- solutionyogi 16y agoJeez. Why do you think that ultra-durability is to make it easy to change the batteries? Ultra-durability is for the situations when I drop my phone by accident and instead of breaking it, it survives the drop. And I don't understand certain folks' obsession with changeable batteries. You need to have those stupid opening compartment for batteries which always breaks down. I also remember that when my Blackberry used to hang, I would have no choice but to remove the batteries so that I can reset it. The on/off switch has always worked if my iPhone gets stuck up. Says a lot about how solid iOS is.
- disposable 16y ago> Why do you think that ultra-durability is to make it easy to change the batteries? What? Why do you think I think that?
- yanowitz 16y agoBecause that's the only way to parse the durability of glass being mooted by the fixedness of the battery. Maybe you meant "until I can swap the battery, I don't care what changes they make to the case" or something similar? It's genuinely a confusing point as currently phrased.
- freakwit 16y agoI parsed it as "The overall lifetime of a phone is generally limited by the death of it's battery rather than the glass. If the battery could be replaced, the durability of components would be more of an issue."
- lincolnq 16y agoThat's how I parsed it. Not sure why you are being downvoted, except perhaps people being annoyed because the inability to replace the iPhone battery is an old complaint that they've all heard before. But I think it's a legitimate point.
- wmf 16y agoiPhone batteries can be replaced, although at $80 it's probably wiser to just buy a new iPhone every two years. http://www.apple.com/support/iphone/service/battery/ http://www.apple.com/support/iphone/service/battery/
- whalesalad 16y agoI'd take a non-removable battery any day of the week, over one that I can pop out any time. I've never opened the battery door on my Nexus, except to turn the thing off from a gnarly overheating freeze. Every time I dropped my HTC Magic, the battery cover would come off, the phone would fly in one direction, and the battery would fly in the other. What does that mean? The phone turns off! The iPhone 3G was the most durable phone that I ever owned. I could drop it during a phone call (happened once) and picked the thing up a second later to continue talking. You lose a great deal of 1) internal space and 2) structural integrity when you make the battery removable. Having a non-removable battery means that you can skip implementing all the rails and pieces to hold the door on, the frame to hold the battery, etc... gives you a bigger battery overall and more room for other goodies, and/or a smaller phone overall.
- nooneelse 16y agoIsn't flying apart a pretty good way to dissipate some of the kinetic energy that might otherwise go into components breaking?
- hn_aml 16y agoThe way they have made this video it looks as if they had come up with the definite cure to cancer, aids, etc ... I don't like it.
- hawk 16y agoanybody else think its hilarious that this comment gets downvoted to oblivion?
- hackermom 16y agoYes, I'm both laughing and crying at the same time, but I've slowly accepted that this is how certain people "compete" here, and how they, in addition to comments, "express" themselves here on HN.
- nihilocrat 16y agoI was wondering the same. Perhaps it's because it's a very obvious statement? Apple routinely purport its products are perfect, that every detail is a facet of the best craftsmanship on Earth, use gaping-mouth words ("sooo perfect") and giggles of joy. Apple markets its products as technology beyond cutting-edge: they are superhuman, perhaps built by aliens and bestowed upon us mortals, things that change our lives and do more than technology is ever expected to do. I am not trying to exaggerate here for cheap comedic effect. I seriously believe anything less would be very not-Apple.
- oliveoil 16y agoNon-quicktime video URL, anyone? heh, perhaps one in flash?
- adolph 16y agoEngadget seems to have them in a flash wrapper of some sort. YMMV. http://www.engadget.com/2010/06/07/apples-iphone-4-promo-videos-and-sam-mendes-video-calling-ad/ http://www.engadget.com/2010/06/07/apples-iphone-4-promo-vid...
- mpk 16y agoEh, requires Quicktime. Hooray for the Open Web. I'll just take your word that it's really shiny.
- ugh 16y agoThey seem to be using the video-tag: http://dl.dropbox.com/u/4073000/html5.png http://dl.dropbox.com/u/4073000/html5.png Don’t know what’s going on with QuickTime – maybe a fallback if your browser won’t play h.264? Does it work on Chrome without QuickTime? (– edit: Three people [who downvoted me] seem to think that formulating a reasonable hypothesis and asking reasonable questions because of conflicting information is already too much Apple love. Or maybe they just think I’m lazy for not doing the research myself? Oh, well. Check out my other grandkid comment in this thread to see how testing my hypothesis worked out.)
- tuacker 16y agoDidn't work on Chrome/Win7 without installing Quicktime for me.
- DrJokepu 16y agoDid work for me on Chrome/Win7 without installing Quicktime, although I have the beta version of Chrome installed.
- younata 16y agoI run midori [1] on a freebsd machine, it works somewhat well (audio problems) with html5 video on youtube. Quicktime is not a fallback, it's still the standard. edit: forgot the link [1] http://www.twotoasts.de/ http://www.twotoasts.de/
- ugh 16y agoI fired up Chrome and here is what I saw: http://dl.dropbox.com/u/4073000/chrome.png http://dl.dropbox.com/u/4073000/chrome.png They seem to do some evil browser sniffing (I have no confirmation but that’s how it looks) and indeed use QuickTime as a fallback if you use any other browser than Safari. Apple, listen: Thou Shalt Detect Features, Not Browsers! :)
- sound 16y agojust wondering why video is not in HTML-5, or am i missing something?
- jherdman 16y agoHTML5 is a documentation spec, not a video encoder. I think you knew that, but language is surprisingly precise, so before commenting I wanted to ensure that we were talking about the same thing. Having got that out of the way, the HTML5 spec for the VIDEO tag is a bit tenuous at the moment. Though the API is laid out in full, there are essentially three competing encodings vying for the default: Ogg/Vorbis, MPEG-4, and VP8. Only Mozilla supports Ogg as other parties feel uncertain about its defensibility in a patent war against MPEG-LA. MPEG-4 is not F/OSS, ergo Mozilla isn't supporting it. Google has purchased and opened VP8 in hopes that it will become the open standard, thereby assuaging Mozilla's and the F/OSS' community's fears, though Apple has yet to be sold on VP8's defensibility again MPEG-LA. To wrap this up, if you do a little digging you'll find that Apple used the MOV container to hold an MPEG-4 video. This is just fine and dandy in the current state of the spec, though it would have been nice for Apple to use a different container format.
- sound 16y agoi guess i was talking about VP8 on HTML-5, thanks for the detailed info ...
- ZeroGravitas 16y agoAs noted in other comments, Apple is only serving the HTML5 video tag to Safari. Even other webkit-based browsers that support H.264 get the proprietary plugin fallback. Also, both Google Chrome and Opera support Ogg Theora video, not just Mozilla. The only ones claiming to be worried about patents are the well known supporters of open technology at Apple and Microsoft.
- kinetik 16y agoOnly Mozilla supports Ogg Chrome/Chromium and Opera also support Ogg Theora/Vorbis out of the box.
- dgreensp 16y agoIncredible.
- _flag 16y agoFor those that reject quicktime: http://www.youtube.com/watch?v=RVIxXBKesvg http://www.youtube.com/watch?v=RVIxXBKesvg
- MikeCapone 16y agoApple's videos always look so good, and yet don't seem to take much more bandwidth.. Wish everybody encoded videos online this carefully.
- staunch 16y agoThat video is 122 MB. Not exactly small for a 6 minute video. Your average dvdrip is ~3-7 MB/minute and this is ~20 MB/minute. I think you're noticing their production quality more than anything to do with encoding.
- MikeCapone 16y agoThat might be right. Another factor might be that they often have videos with a lot of solid white/black space, which makes is easier for the encoder to allocate the bits to the parts of the picture that the viewer is focusing on.
- davidmurphy 16y agoI love how Apple focuses on emotion -- those family FaceTime videos were so moving. Intersection of Liberal Arts & Technology, indeed. Well done, Apple.
- pxlpshr 16y agoThey did that back in 2004 when iChat AV was introduced, and AV didn't disrupt or shift habits away from traditional audio and text. I think video conferencing is a great feature no doubt, but it's largely too intrusive for most people. Certainly making it more accessible and standardized will help some however, even amongst the most savvy early adopters (and MM+ of college students with MacBooks), video chatting has remained a niche.
- isamuel 16y agoMaybe not for most people. But there is a large segment of people (primarily younger than the readership of this site) who use iChat AV _all_ the time, and they wouldn't do so if they didn't all have Macs with iSight cameras and iChat AV. Old people are slow to change and sometimes never do. As we get old, we've got to remember that the failure of a product to change our ways of behaving is not proof that it will not, over the long run, change everything. Our resistance to change will be solved actuarially.
- pxlpshr 16y agoI'm not convinced. In 2004 when iChat AV came out, I was 22 years old and still in college... I do agree about age and change.
- cmelbye 16y agoI video chat on a regular basis with fellow high school students with macs using iChat AV.
- modoc 16y agoMy company/startup uses iChat AV for video conferencing pretty much daily. Huge fan. My wife uses it with friends and family. My mom and my sister use it several times a week.
- OoTheNigerian 16y agoYou have to give it to Apple, they are the masters of marketing. It does not matter if all these functionalities existed long before before, they make it seem like a new invention. Just like Mac books, the iPhone will have a small market share but will be very profitable for Apple.
- kmfrk 16y agoHaving said that, the employee interviews always come across as extremely scripted. When they aren't using superlatives and stating facts that aren't necessarily facts (the thinnest notebook, etc.), the videos are great. Oftentimes, the bad elements take up too much time in the videos, but this video balanced it nicely.
- sp332 16y agoHow many phones have 300+ DPI IPS screens?
- ZeroGravitas 16y agohttp://en.wikipedia.org/wiki/Sony_Ericsson_Xperia_X1 http://en.wikipedia.org/wiki/Sony_Ericsson_Xperia_X1 Not IPS, but then it is nearly 2 years old. 311 ppi. There's been a bunch that have been in the 200-300 range but apparently they don't count as 300 is the magic number (assuming you are holding your phone a specific, yet unspecified, distance from your face).
- OoTheNigerian 16y agoThat is an exception. I am talking about front facing camera which existed years ago, flash (as in the light :)), 5 meg camera etc. I am not in anyway trying to belittle what they have created. But you should remember these are the same guys that made a really big deal about cut and paste.
- allwein 16y ago>the same guys that made a really big deal about cut and paste. A feature which won't be included in Windows Phone Series 7, and a feature which frankly sucks on my Android phone.
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- hackermom 16y agoThe advert is in its entirety incredibly cheesy and pretentious to the point I could barely sit through some passages, but fact remains: what they mention about the phone is real and actual; it's an ace product, inside out, and no doubt the technically finest, most sound and solid smartphone available on the planet. Metal frame and glass cover - good lord!
- yread 16y agoIf I made a parody clip for an Iphone it would look just like this!
- fjania 16y agoI won't put quicktime on this machine, so I haven't seen the video. Do they mention the speed of the processor in the video? I'm suspicious of the actual processor speed since it wasn't mentioned in the coverage I saw of the event, and it's not mentioned here: http://www.apple.com/iphone/specs.html http://www.apple.com/iphone/specs.html
- masklinn 16y agoThey don't mention the frequency at any point, only that it's an A4. Notice that they don't say anything about RAM either.
- Raphael 16y agoWikipedia cites the A4 CPU at a max speed of 1GHz. http://en.wikipedia.org/wiki/Apple_A4 http://en.wikipedia.org/wiki/Apple_A4
- watmough 16y agoThey always remind me of Rolls Royce in that respect, merely asserting that 'adequate power is available'. I think the interesting thing is where they go from here. Apple being Apple, perhaps we'll have two years of iPhone 4 whilst they get the next OS X ready, plus probably a big rollout of iPhone 4 tech into the iPad next year. Two years from now, it'd be nice to see displays on both sides of the phone, stereo cameras for free space gesture recognition and some kind of high bandwidth peripheral bus like Wireless USB3. Now that would be the future!
- aresant 16y agoI just walked into our office lunch room where a bunch of non-technical / non-gadget people were talking about the video conferencing capabilities of the new iphone . . . I think that feature is going to be a monster commercial success that every other phone immediately copies. Will probably be the only point that we hear about on the local news / etc rather than Steve's consolidated 8-points . . .
- adolph 16y agoApple saying that it will submit video-conf stuff as an open standard indicates that it is in Apple's interest for other makers to implement this feature in a similar fashion.
- buster 16y agoI don't get it. Videoconferencing is insanely old and never took off. First there was ISDN video conferencing.. apart from the job at a telco i did once i've never actually seen one that was used. Second, the first UMTS mobile i got had video conferencing, that's really a long time ago (Motorola V980 btw.) and many UMTS phones shipped with the second camera for years now. Yet, noone ever used it. Atleast i've never seen or heard of someone, although technically i could have done that with most people i know for years. Is it that this feature was never available in the U.S.? Or why is this news over there? Also, i've probably overread some feature that distinguishes it from the old UMTS way.
- paul 16y agoThe important feature is that on the iPhone it will actually work. Also, there will be enough distribution to actually establish video calls on a regular basis (because both ends have an iPhone).
- buster 16y agoIt was very easy on the Motorola too. And it worked with every other UMTS phone not only between Motorolas. I mean, it's not that hard to pick a contact and instead of "call" press "video call".
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- SkyMarshal 16y agoIs it just me, or is Jonathan Ive the only Apple exec able to convincingly recreate Job's reality distortion field? Every time one of these videos comes out, a bunch of guys are paraded out, each one trying to imp Job's style, vocabulary, and delivery, but each one coming across as some guy trying to copy someone else, rather than exude their own sense of style and originality. To be even less charitable and more cynical, it comes across as a bunch of corporate suits with succession on their minds, all believing that Job's unique style and power of persuasion are necessary to sustain Apple when he eventually steps down, and that the most likely candidate to succeed him will be someone who most effectively recreates those traits as CEO. But if so, they miss the mark, in that those traits can't be copied. They can't exist if they're not authentic, if they don't originate from the strength of a unique individual's vision, passion, and frame. You don't get those by mimicking someone else in the hope of increasing your odds in the corporate succession game. Without looking them all up on Wikipedia, I'm sure they are all highly accomplished in their own rights, driven and passionate about what they do, thankful to have amazing jobs at the coolest company in the universe (Google excepted; not taking sides, but that's a debate for another thread), and have even contributed to and influenced Steve Jobs' vision and direction at times. But none of them is Steve Jobs, and never will be, and the harder they try the more obvious that is. Only Ive comes across as someone with as strong a sense of individuality and frame as Jobs, and that's because of all the execs, he tries the least to mimic Steve, if at all. He has nothing to prove, having lead designed practically all of Apple's products since Steve returned to Apple, and acts like it. The difference is subtle, but to me, very apparent in videos like this. EDIT: To unharsh on those guys a bit, they're much more successful than I, and probably 99% of all other human beings are at this point. So /salute to them for that. But that makes me wonder even more why they seem to feel the need to try to recreate Jobs' style, instead of developing their own. Surely, to get where they are, they have an abundance of talent and a wealth of experience, all of which should contribute to a strong frame, and the lack of a need to copy someone else's. To reduce Jobs down to the essentials, I think it's really his frame, and his ability to frame Apple's products, that is the crux of his RDF and marketing ability. But there are equally effective ways to accomplish that without aping his vocabulary (pro tip - only Jobs can use the word 'exciting' to describe Baudrillardian consumer products without a hint of irony or corporate BS jargon; no one else should even attempt it). I wish these guys would realize that and find their own path, be their own person.
- elblanco 16y agoI was really hoping the hardware we "accidentally" saw wasn't the final phone case. Maybe I have to see it in person, but the original iPhone design looks far more elegant. All the bands, square seams and panels in this design really seem more HTC than Apple.
- astine 16y agoI like it better than the older iPhone designs. Then again, don't generally like Apple's product designs.
- sbaqai 16y agoApple's competitive advantage has always been hardware-software integration, and user experience. In all of apple's products, I've always notice they try to widen the moat with their hardware and design capabilities (ie: reengineering of the MBP batteries, unibody chassis, multi-touch screens on phone/tablet, a4 chip, etc). And if you look at Apple's iPhone Design page, it is devoted to mainly hardware upgrades and the marketing focuses on user-experience benefits of such upgrades. And these improvements just so happen to be in areas that aren't easily replicable by competitors like Google (because their expertise is in software).
- dmn001 16y agoExceptional marketing and advertising strategy as usual. They talk in the advert like they invented video calls. Even my old phone has both front and back cameras. Now that the resolution and technology has caught up with wifi and whatnot, it definitely looks more usable now though, no lag at all and full quality video in the advert. I wonder about the contract terms of this device, otherwise for $200 it is affordable, and I will be upgrading.
- cwilson 16y agoAnyone else notice this in the FaceTime video? http://grab.by/4NSi http://grab.by/4NSi Looks like the squared edges serve a purpose!
- sman 16y agoThey just might have killed the Flip device with the HD video. Now I do not need to carry a device to do HD video.
- pclark 16y agoeveryone must have seen this coming though
- kingkawn 16y agoamuse anyone else that an iphone with video chat is debuted days after AT&T announces limits on data plans?
- 100k 16y agoThe people in this video gushing how they can't believe video chat REALLY exists!!! should try Skype. I mean, yeah, it's cool that it's on a phone and everything but they are acting like Apple invented it.
- felix_387 16y agoDirect link to video: http://movies.apple.com/media/us/iphone/2010/tours/apple-iphone4-design_video-us-20100607_848x480.mov http://movies.apple.com/media/us/iphone/2010/tours/apple-iph...
- tzury 16y agoDear Apple, is there a reason why this video is not delivered as HTML5 video?
- mkramlich 16y agoI wonder how long it will take for a Chatroulette-like app to come out, using these new video call features? Assuming they expose it through an API.
- tomerico 16y agoYoutube link: http://www.youtube.com/watch?v=pJYoj3HVTd4&feature=player_embedded http://www.youtube.com/watch?v=pJYoj3HVTd4&feature=playe...