I think it's to enhance the sense of exclusivity, to help people to get excited about it, to emphasize to people that important this is important. I mean, if p

I think it's to enhance the sense of exclusivity, to help people to get excited about it, to emphasize to people that important this is important. I mean, if people are scrambling to get live updates of something, then it must be important, right? This gives Apple two hours when, anywhere in the world, if someone is reporting on the proceedings, they are going to mention something about the difficulty of getting live updates. Man, what better way to show importance? Helpful isn't sexy. In an era of easy video feeds of everything, the un-videoable seems far more valuable. Seeing photographs from pay-per-view events on the news gives that impression. Or think of the US Supreme Court. They only allow people to sketch the proceedings! Pencil drawings are the ultimate status symbol.