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As a member, I get an annual dividend from REI. I can assure you that sending customers money is a great way to engender loyalty.
by subpixel 10y ago
As a member, I get an annual dividend from REI. I can assure you that sending customers money is a great way to engender loyalty.
- jonknee 10y agoWell your "dividend" is simply a portion of what you bought. Sort of like a rewards credit card, they're not actual dividends.
- subpixel 10y agoSort of like a rewards credit card, but without having to apply for, or carry around, or remember to use an additional credit card.
- jonknee 10y agoOr REI could just charge lower prices... But hey, if you like giving them a free loan for most of the year so you can get excited to receive it back then by all means.
- regulation_d 10y agoI guess it depends on how you look at it. I think technically the "dividend" is a refund on an overpayment. Which is kind of like them saying, "Hey, why don't you give us money as membership fee and and we'll give you a 10% discount. Then you're going to overpay on all your goods by 10%. And we're going to hold on to that money, interest-free for you for like a year or whatever, but eventually we'll give it back."
- snowwrestler 10y agoThe dividend is like a profit-sharing plan.