You see this all the time on everything from advertisements to infomercials. There are two simple templates for every feature you want to pitch: Problem First:

You see this all the time on everything from advertisements to infomercials. There are two simple templates for every feature you want to pitch: Problem First: Tired of text that looks like it was built out of lego blocks? iPhone 4.0 has a 300DPI Retinal Display, which is so sharp that the human eye cannot see individual dots on the screen. Feature First: iPhone 4.0 has a 300DPI Retinal Display, which means you will never see blocky pixels again: the display is so sharp that the human eye cannot see the dots. ... Tired of working around the clock on a cool new feature only to have customers ask you "So What?" These two feature pitch templates explain why customers should care, which means more sales for you! Or perhaps: Reg Braithwaite's "World Of Go" uses gestures instead of buttons, which means the entire screen can be devoted to the board, making it look like a Go board instead of like a Go program.