I feel like Apple's culture is one of extreme secrecy even where its counterproductive or unnecessary. I once worked at an ad agency who did a lot of work with

I feel like Apple's culture is one of extreme secrecy even where its counterproductive or unnecessary. I once worked at an ad agency who did a lot of work with Apple and it was ridiculous. People working on banner ads for artists to be shown in iTunes had to go and sit in a windowless office behind a card lock. This wasn't highly secret stuff, this was stuff like "You can buy the new Coldplay album on iTunes".