Hi Eric, Thank you so much for your thoughtful and detailed response. I truly appreciate your feedback and will definitely take them into consideration. I agr

Hi Eric, Thank you so much for your thoughtful and detailed response. I truly appreciate your feedback and will definitely take them into consideration. I agree that we have yet to form an identity and that Lot 2046, as you said, has a very clear target audience. I'm not much of a designer, so I tried to keep the site looking as clean as possible. I did not want to go the cliche route of being overly colorful and child-like for a candy store, and wanted to maintain a clean neutral aesthetic. I personally dislike the noisy look of most other candy sites and prefer to keep it clean. Perhaps, like you said, I need a better understanding of my target demographic so I can tweak the design to align with their taste.